Corinna Essa is known internationally as the go-to person when it comes to social media marketing. She was raised in Greece and at the age of 17, left to London to study television production only to have her dreams shattered as she discovered the very unstable nature of the industry and the myth of careers… Made redundant FIVE times by the time she reached her mid-twenties… Corinna decided enough was enough and began her journey online. Quickly discovering a few powerful strategies that would allow her to leverage the power of social media and the Internet, Corinna started using Twitter to market products. Within 3 weeks, she had replaced her full-time income working only 2 hours a day.
Corinna now owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. She shares her ground-breaking strategies to people around the world, and has helped thousands of individuals and businesses from Australia, the UK, New Zealand, UAE, Switzerland and Cyprus get consistent returns from their social media marketing efforts.
What we chat about:
- the fact that the only people who want business plans are those that have never been in business, and how really business never goes to plan
- Corinna’s fears of expanding her team around expanding her team and how her learned scarcity mindset continues to affect her comfort around business success
- Her advice on growing slowly and organically versus growing very quickly – which lads to lots of money lost, and lots of stress in her experience
- How your job is to listen to your customers, what they want and what they are willing to pay for, and then go do it!
Links mentioned in this episode:
Corinna’s website: http://socialmediaworldwide.com
Corinna’s YouTube channel https://www.youtube.com/socialmediaworldwide