Bianca McKenzie demystifies marketing strategy and optimizes lead generation for female entrepreneurs, big dreamers, movers and shakers so that they have more time to do what they love and be the change-makers they dream to be.
An intuitive marketer, natural connector and qualified teacher, Bianca brings marketing strategy and technology together with ease.
Bianca is a regular guest blogger on ROOOAR, a Beautiful You Coaching Academy guest speaker and E-Course Launch Formula expert contributor.
She spends her time cuddling her two pups, zooming down the ski slopes and is an avid hiker with the Inca Trail in her back pocket.
What we chat about:
- how Bianca’s transition from full time employment with a side hustle to full time entrepreneurship was more of a mental shift than a practical one
- How to recognise the difference between fear talking and real practical reasons why not to take the leap, and how business buddies have been pivotal to Bianca’s success
- The difference between Bianca’s love and genius zone of soulful marketing, and the traditional cookie cutter “shouty stuff” that’s being taught out there [and just doesn’t work!]
- Ow the 9 to 5 has been stigmatised in entrepreneurship, but how the reality of financial fear can be way worse than taking [or keeping] that paid employment until your business is at firm recurring income levels.
Links mentioned in this episode:
Bianca’s website www.biancamckenzie.com
Soulful Marketing Mastermind FB Group https://www.facebook.com/groups/1043226955701763/